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Globalists Are Rebranding Their “Woke Capitalism” Agenda After Crushing Setbacks

August 21, 2025

By Brandon Smith

People who carefully track the machinations of globalist institutions might have noticed a disturbing atmosphere of silence since the 2024 elections. I discussed this trend a few months ago in my article “Globalists Go Radio Silent As NATO Flirts With World War III”, specifically the dramatic shift that has taken place since the pandemic when organizations like the World Economic Forum ripped the mask off completely and admitted their true authoritarian intentions.

By the end of 2021, most of the world was under maniacal technocratic control and the globalists seemed to think they had western civilization by the balls. The elites were constantly in the media openly touting their plans, from perpetual covid lockdowns, to vaccine passports, to climate lockdowns, to cashless digital monetary systems where all economic liberty is lost, to the “sharing economy” where private property is abolished, to the Fourth Industrial Revolution in which AI runs everything, to the “Great Reset” which would completely undermine the free market system and herald a socialist dystopia.

In my 20 years as an economist, writer and analyst in the liberty movement I have never seen the globalists reveal their true intentions so brazenly. The pandemic exposed an incredible number of people to the underlying reality of the “New World Order” and in that span of around three years the awakening skyrocketed. The number of patriots born during covid was unprecedented.

People realized it wasn’t a mere conspiracy theory. World events were not simply random products of chance and chaos. There was indeed a smoky god-damn room filled with nefarious plotting parasites. The march towards global governance was real and now everyone except the dumbest of the dumb knows it.

The powers-that-be were so confident in the success of their endeavor that they essentially proclaimed global government by bureaucrats and corporations in the very midst of covid. Calling it the “Council for Inclusive Capitalism” working in collusion with the Vatican.

The question we have to ask today is, where did it all go? The globalists were so confident and bold and now they are reticent. Did they give up? Or, are they rebranding their agenda yet again?

For example, in 2020 almost no one knew what ESG was. By 2023 everyone understood that the meaningless acronym for “Environmental, Social, Governance” is actually an insidious cover designed to hide the woke capitalism agenda.

Woke capitalism, also known as inclusive capitalism, is a centralization program which links together governments, bureaucratic agencies, NGOs as well as international banks and corporations under one ideological umbrella (globalism, multiculturalism, DEI, climate change, etc). This massive cartel uses monetary incentives and extortion to force businesses and individuals to conform to a woke/socialist model.

For the last decade these groups have been funding a suffocating propaganda campaign, forcing woke indoctrination onto the masses. However, the globalists didn’t comprehend the level of push-back that they ultimately encountered.

In their arrogance, they ended up inspiring more resistance, not less. And so, terms like ESG and DEI are being abandoned. Even Lynn Forester de Rothschild, head of the Council for Inclusive Capitalism, was forced to admit that ESG is dead and needs to be rebranded.

Within the occult methodology the natural solution would be to adopt new organizations and new names but maintain the same goals. I’ve noticed that this happens often with the globalists. At one point the majority of their planning was done within the Council on Foreign Relations and the Bilderberg Group. Then it was the Club Of Rome and the UN. Then it was the IMF. Then the focus switched to Davos and the WEF.

They used the term “New World Order”, then switched to “Multipolar World Order”, then to “the Great Reset” and the “Fourth Industrial Revolution”. This makes it very difficult for researchers to track the most current mechanisms of the conspiracy.

I have found that, in the last year, “Stakeholder Capitalism” has become the fresh code for much of their renewed efforts. It’s not a new term, but it is being used more often by the elites to draw less attention. Some use the phrase “stakeholder capitalism 3.0” or “third phase stakeholder capitalism”.

The original idea being that corporations can no longer make profits a priority. Rather, they must produce equal outcomes (not just equal opportunities) in order to participate in the interdependent international economy. In order to get access to the system, companies must promote approved narratives on climate and social justice, as well as partner with governments and NGOs to make DEI equity a reality.

The companies that don’t participate will face pressure from government officials and will not be able to compete with companies that comply. The problem is, this requires that meritocracy be erased and that producers be forced to subsidize feeders on a planetary scale. That is to say, stakeholder capitalism is global communism cloaked in the humanist costume of corporate responsibility.

The World Economic Forum seems to be doubling down on ESG and stakeholder capitalism with Blackrock CEO Larry Fink at the helm, despite growing public opposition.  Though, Blackrock has removed a majority of ESG and DEI related language from their corporate reports.

I recently came across an article published at the end of July from the Harvard Law School Forum on Corporate Governance which outlines the more discreet evolution of ESG (and DEI) in 2025. It reiterates similar observations made by globalists over the past year, that ESG must be rebranded but not abandoned.

It argues that the old political virtue signaling and compliance checklists of the last decade must be set aside (for now) and that stakeholder capitalism should be presented as a “win-win” for the companies and communities involved. It is, in a way, an attempt to sell conservatives on the idea of ESG.

One argument is that companies that engage in ESG-like policies “make more money” and gain more share value. Limited data is produced to support this claim, and I would point out that stock markets overall have been on a frightening bull run since the election.

Companies that are NOT engaging in ESG are doing just as well as those that are, at least…in the US. Harvard notes that outflows from ESG funds are prevalent in America, but in the EU they are becoming more successful. I’m seeing similar trends in Canada and Australia – Anywhere that governments are working with globalists to enforce DEI standards on companies, ESG funds are obviously going to outperform.

It’s a cartel, remember, and western political leaders are the enforcers. The US is the only place where ESG is in retreat. This could change in the near term as Europeans grow increasingly rebellious against the multicultural coup, but it does illustrate the fact that woke capitalism (stakeholder capitalism) cannot survive without government intervention.

This is not to say that progress in the fight against globalism has not been made. I grow tired of blackpilled mouth-breathers that act as if there have been no victories and that everything is going “according to the globalist plan”. If this was true then they would have proudly and publicly moved forward with their Great Reset instead of running back into the shadows.

That said, vigilance requires temperance. Behind the scenes many corporations are still introducing woke policies and they are even advancing the globalist takeover in Europe. The fight must focus on these specific companies and their NGO partners; it is not the job of corporations (or leftist politicians and NGOs) to enact social engineering. They are not qualified to determine the greater good because they are not good people. They are driven by the desire for power, not morality or reason.

The globalists have lost the information war, but they keep coming back because they have yet to face real world consequences for their hubris. The only way to end the nightmare permanently is to dissolve the structures that give them their influence, or, remove them from the equation entirely.

 

 

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Brandon Smith

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  • AL August 21, 2025 at 12:05 pm

    Could the charge for this ever expanding corporate monster be tied to the latest trends you speak of? A product of the likes of Blackrock? Blackrock is just primarily investments, right? And a lot of them. So those who fully expect a nice rate of return demand results. Setting up both sides of the equation minimizes the risk. Both sides of the equation being the investment firm and the same outfit that is out to put the hand on the once free market corporation? Loosing big in the market may be the thing of the past? Or perhaps for the investors sake that’s the goal going forward.

    The analogy is the low income housing model where the developer is required to sell a percentage of the project at below market rates but only to those who qualify. Of course the raising of the minimum wage in CA was likely to ensure the lower income service job people qualify for the long term special mortgages. It’s a major win for those who own the asset and the loan. Low income people are sold on the idea of “owning” but in fact this is a very long term lease or rental. A loan officer explained the basic model to me and I believe that’s how it goes but correct me if I’m wrong.

  • Roundball Shaman August 21, 2025 at 4:58 pm

    “Globalists… are they rebranding their agenda yet again?… World Economic Forum… doubling down on ESG and stakeholder capitalism… rebranded but not abandoned.”
    .
    Globalists are Rebranding? This is just putting lipstick on a pig (or in this case, lots of pigs).
    .
    No matter what kind of lipstick you put on it… it’s still a pig you’re putting it on (no insult intended for real swine who are quite tasty, thank you!). Real pigs wallow in mud. Globalists wallow in fancy suits, big titles, and self-seeking toxic spiritual sewage. WIthout the integrity to wallow in real and honest mud like real pigs.
    .
    Horrible, terrible ideas at their core are still horrible terrible ideas without value or integrity regardless of how you try to dress them up. It doesn’t matter what the Dark State Spinmeisters do to try to peddle this horse manure anti-gospel to make it more palatable to a great number of fellow more confused and clueless humans.
    .
    Globalists simply have no soul. Or – if They do – it has been hopelessly corrupted beyond recognition. They may have enormous money and power and influence over our Planet but They remain some of the best examples of human-beings-gone-wrong.
    .
    They cannot change because They will not change. They know no other way to think and act and live. They are hopelessly lost in delusions of Their own choosing. They stew in juices of self-delusion, rampant selfishness, and a core desire to do great harm… as They relish in Their depravity.
    .
    Rebranding doesn’t work if what you’re selling is stinky crap. But that doesn’t mean that They won’t try like hell to do this anyway. That is… until They finally DO own everything and enough of we humans… LIKE THIS.
    .
    Or enough of us simply continue tell them… HELL NO. No matter how You brand it…

  • Enin August 21, 2025 at 6:53 pm

    Unfortunately, the unequal distribution and concentration of capital in narrow management will lead civilisation to some kind of apocalyptic scenario.
    An urgent redistribution from large to medium and small capital is required. How to do this when everything is controlled by big capital is a big question. War or revolution?
    History provides many examples of the results of such centralised control, which always lead to the decline of civilisation.

    • Avatar photo
      Brandon Smith August 22, 2025 at 5:03 am

      It’s not so much about the “equal redistribution of capital”, it’s about the return of equal opportunity. The leftist/socialist takeover of western economies is designed to replace equality with EQUITY – The controlled redistribution of opportunity in favor of people who toe the Marxist line. The idea of redistribution of wealth is a leftist one that will not inspire the kind of rebellion we need and will attract the kind of garbage leaders we definitely don’t want.

      • Buzz Gee August 22, 2025 at 1:48 pm

        “Vote for me and get lot’s of free government stuff” has been the mantra of the Democratic party for many years. It has worked well for them, but will ultimately destroy the dollar and bankrupt the USA.

        • Some Dumb Guy August 24, 2025 at 8:10 am

          That was the plan, Buzz. Destroy national currencies to pave the way for CBDCs that will eventually become a global currency controlled by these globalists. Tide is turning and they know this. Equality will soon mean equal lengths of rope to swing from.

  • hadaqar August 21, 2025 at 6:57 pm

    “The only way to end the nightmare permanently is to dissolve the structures that give them their influence, or, remove them from the equation entirely.”

    This sentiment is beginning to show up in other comment sections I peruse. People are begining to accept this difficult notion in multiple levels, multiple sectors.

    Our issue that I see is two fold:

    Trump is not the leader for this aspect of the recovery – yet there is not another leader currently seen. I expect one to rise up from within the general population.

    We have not (as a society) discussed what Recovered/ Restored USA looks like. In the 2 other major crisises as a nation the goals were easily seen…independence and end of slavery.

    Perhaps I am out over my skis because it is not yet time, but your article and other comments across the net indicate that we will be moving in this direction.

  • Honeybee August 21, 2025 at 7:17 pm

    Nice article, Brandon.

  • Rodster August 22, 2025 at 6:17 pm

    Cracker Barrel didn’t learn from Budweiser and their stock saw a 10% plunge in 1 day just from changing their iconic logo to a bland logo by a Woke Leftist.

  • Ken May August 22, 2025 at 9:58 pm

    I find it interesting between Blackrock and Vanguard. They own about 25% of Cracker Barrel.

  • Montana Joe August 24, 2025 at 7:59 am

    The Prime Directive for life is ‘survival’. Ethics derive from this drive. In the business world of economics, survival translates as ‘profit’, and the ethics of business evolve accordingly. Movements that are antithetical to supporting survival are by their nature, ‘unethical’.

  • Steve August 25, 2025 at 8:04 pm

    “The companies that don’t participate will face pressure from government officials and will not be able to compete with companies that comply. The problem is, this requires that meritocracy be erased and that producers be forced to subsidize feeders on a planetary scale. That is to say, stakeholder capitalism is global communism cloaked in the humanist costume of corporate responsibility.”

    You are my favorite author. ./

  • Tom MacGyver August 26, 2025 at 11:49 am

    Anyone who read “Alas, Babylon” will remember how Randy Bragg’s brother knew something was coming. Roughly paraphrased, he said that when people are talking you don’t have to worry. It’s when they STOP talking that you need to take notice and prepare!

    …These people are going to have TROUBLE with me…

  • Luke August 31, 2025 at 7:07 pm

    Been outta pocket for a spell. You need not be a genius to figure out what comes next. UBI is coming and how can you say NO? Seriously, that’s what this is all about sir.

  • Lucas September 2, 2025 at 11:03 am

    From times to times, they need the people to go full right, and make sure that this will be a bad experience. That’s what happened in the 1930s: tariffs, nacionalism, masculinity, conservatism and border defense. They push these feelings to the edge, so they can get the opposite result: the antithesis.
    What was the outcome? Creation of the UN, the destruction of Germany and Japan and the end of all borders in Europe.
    Maybe we are today in the new 1930s, i mean the essence.
    I hope i’m wrong.

    • Avatar photo
      Brandon Smith September 2, 2025 at 3:06 pm

      The fascists were full left, not full right. As Hitler openly admitted, fascism was built on Marxism, it was simply a nationalist form of Marxism.

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